I’m sure you’ve heard of the superstar ingredient we’re talking about today.

Hint: It’s part of a perfect morning routine, a brightening hero, and suits all skin types - even sensitive complexions.

Yes - it’s Vitamin C! A potent antioxidant and your key to a bouncier, brighter skin.

Let’s take a look at 5 reasons why this glow-boosting active ingredient is a must-have for your morning routine.


#1 - Brightens a dull, tired complexion

Who doesn’t want a radiant glow? Vitamin C’s big claim to skincare fame is its ability to brighten a dull complexion. The antioxidant works its skin-lightening magic by decreasing the production of melanin, the pigment that gives your skin colour. The result? A brighter, lighter complexion.


#2 - Fades the appearance of hyperpigmentation

 Most of us have experienced some form of hyperpigmentation. Those dark spots and patches are usually triggered by hormones, sun exposure, scarring, and ageing.

The cause of hyperpigmentation in the above scenarios is the overproduction of melanin.

Vitamin C works to suppress the pigment, as mentioned earlier, and darkened areas fade to reveal a smoother, more even skin tone over time.


#3 - Promotes supple, plump skin

As we age, collagen production slows down leading to fun things like sagging skin and wrinkles.

Vitamin C helps counteract this decline by stimulating the skin’s fibroblasts - our cells that produce collagen. This interaction boosts collagen production and, when used daily, Vitamin C can lead to plumper, more youthful looking skin.


#4 - Protection against damage caused by UV and pollution

Your skin is battling invisible enemies every day - pollution and UV rays.

Both trigger excess free radical activity which, in short, speeds up the ageing process by damaging collagen and elastin fibres.

The good news? The antioxidant properties of Vitamin C (our hero!) shuts down free-radicals before they even get a chance to wreak havoc on your skin. Applying Vitamin C in the morning boosts your daily defence.


#5 - Helps strengthen the skin barrier

Repeat after me: a strong skin barrier is everything.

All your skincare efforts should work to support a balanced, strong barrier and Vitamin C is a wonderful ally in this quest!

It enhances keratinocytes - cells which make up about 90% of the outer layer of skin. These cells produce keratin, a protein that serves to strengthen the barrier to keep moisture sealed in and external stressors out!


What is the best Vitamin C for sensitive skin?

There are various types of Vitamin C but beware - not all are created equal.

For example, Ascorbic Acid is a popular form of Vitamin C but quickly becomes unstable and loses potency when exposed to light and air.

On the other hand, Sodium Ascorbyl Phosphate is far more stable and much gentler for sensitive skin while still offering all the benefits.

We also love Kakadu Plum for a fragile complexion. This Australian native botanical contains the highest natural source of Vitamin C in the world. Gentle on skin with big results!

The most effective way for your skin to reap the benefits of this powerhouse antioxidant is using a Vitamin C serum. Serums are absorbed more deeply and rapidly into the skin, than say a cream, delivering a potent hit of the active ingredient. In this case, Vitamin C!


Introducing RADIANCE Vitamin C Brightening Serum

I’m excited to announce (drumroll please..) we’ve just added RADIANCE Vitamin C Brightening Serum to our range!

A powerful cocktail of brightening, hydrating and anti-aging ingredients that transform dull and sullen looking skin, this serum deserves a permanent place in your routine.

Containing two active sources of Vitamin C and multiple skin brightening and lightening botanical ingredients, it’s perfect for those looking to minimise the appearance of hyperpigmentation, dark spots, melasma and the visible signs of sun damage.

Also containing marine collagen, peptides, and Vitamin B (Niacinimide), the RADIANCE serum, provides long-lasting hydration, antioxidant protection and boosts natural collagen production to support skin elasticity for a fuller and firmer skin texture.

This quick absorbing, non-tacky serum will leave you with a brighter, more youthful looking complexion.


Shop the new Treatment Serum here or in our newly updated BRIGHTENING Bundle.


As always, let me know if you have any questions

xx Kim

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