Vitamins A, B, C, and E play a major role in skincare. Whether you’re dealing with acne, fine lines, dullness, or hyperpigmentation there’s a Vitamin out there for you. 



Want to know the key to achieving your skin goals? 

Harnessing the super powers of Vitamins in your skincare routine!

Vitamin A, B, C and E are all antioxidants with active properties that work to transform skin. They target a range of concerns from signs of ageing, scarring, hyperpigmentation, dullness, and dehydration. Read along to understand the special benefits of each one. 

Vitamin A 

Anti-ageing superstar | Improves tone and texture | Reduces fine lines

Vitamin A is considered an anti-ageing hero - it targets the skin concerns we face as the birthdays tick by! Vitamin A stimulates collagen to reduce fine lines and improves cell regeneration to reveal fresher, bouncier skin while fading age spots and hyperpigmentation.

A fantastic addition to your skincare routine from your mid 20’s, Vitamin A comes in various forms, such as retinol, retinal, and retinyl esters.

A few words of caution …

Vitamin A increases the skin’s sensitivity to UV damage. Applying daily sunscreen is  non-negotiable if you’re using Vitamin A in your routine.

It’s also important not to combine Alpha-hydroxy acids and Vitamin A. While AHAs boost the Vitamin’s benefits, using them together (layering one over the other) is a recipe for irritation. Stick to applying each on alternate days. 

Finally, but very importantly, Vitamin A shouldn't be used if you are pregnant or breastfeeding. 

Vitamin B

There are many forms of Vitamin B but here we'll cover the 2 most commonly used in skincare; Vitamin B3 and Vitamin B5.

Vitamin B3 - also known as Niacinamide

Strengthens | Hydrates | Minimises pores | Reduces redness | Oil Regulating

Could Niacinamide be the hardest working multi-takser in skincare? We think so -  it offers so many benefits.

To start, Niacinamide strengthens the skin barrier by increasing the production of lipids (called ceramides) in the outer layer of your skin. Lipids help seal moisture into the skin to keep it supple and strong. 

Dealing with redness or oily skin? Vitamin B3 can help here too. It calms irritation to reduce redness and regulates sebum production to minimise breakouts and shiny skin woes. Large pores appear more refined too. We told you it was a major multi-takser!

It’s easy to see why we love Niacinamide and have made it the hero ingredient of our BALANCE Vitamin B Hydrating Serum.

Vitamin B5 - also known as Panthenol

Moisturising | Anti-inflammatory | Skin conditioning 

Ideal for dry, flaky skin, panthenol offers excellent moisturising properties to help skin maintain softness and elasticity. It can calm inflamed, stressed out skin and is often found in lotions to soothe sunburn and itchy skin conditions like eczema.

PS: It is another key ingredient in our BALANCE Vitamin B Hydrating Serum!


BALANCE Vitamin B Hydrating Serum

Vitamin C

Brightening | Fades hyperpigmentation | Protects against environmental damage

Vitamin C should be a skincare staple for all routines - no matter your skin type or concern. Its brightening ability can replace dullness with a glow, fade hyperpigmentation, and promote a smooth, even skin tone. 

A powerful antioxidant, Vitamin C protects against damage caused by exposure to UV light and pollution. Our new RADIANCE Vitamin C Brightening Serum is a powerful cocktail of brightening, hydrating and anti-aging ingredients and ideal for your morning routine. 

RADIANCE Vitamin C Brightening Serum

Vitamin E

Super moisturising | Targets scarring | Skin-conditioning

Vitamin E is actually already present in your skin’s sebum and the active form of Vitamin E is called Alpha tocopherol or Tocopheryl acetate. Vitamin E is a superb moisturiser ideal for dry skin types, encourages wound healing, and helps improve the texture of scars. Like Vitamin C, its powerful antioxidant properties help combat pollution and UV damage.  

Our  NOURISH Superfood Facial Oil is the perfect moisturiser for every skin type. This lightweight but deeply conditioning oil is rich in vitamins, including Vitamin E, essential fatty acids and antioxidants.

NOURISH Superfood Facial Oil

SEEH Vitamin Serums work beautifully as a team. We recommend RADIANCE Vitamin C Brightening Serum for your morning routine and BALANCE Vitamin B Hydrating Serum for the evening. Purchase both in our PERFECTING Serum Duo bundle! Follow up with the NOURISH Superfood Facial Oil and you have yourself the perfect skin routine harnessing all the key Vitamins your skin needs!
Soph xx

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